AIGA advances design as a professional craft, strategic advantage and vital cultural force. As the largest community of design advocates, we bring together practitioners, enthusiasts, and patrons to amplify the voice of design and create the vision for a collective future. We define global standards and ethical practices, guide design education, enhance professional development, and make powerful tools and resources accessible to all.

Our goal is to stimulate, enhance and develop the graphic design profession and to embrace the other art fields. AIGA SC will serve as the heart for all areas of creativity.