Online tickets available at RefreshCharleston.com
The Strategy Behind The Execution
As client design requests become more demanding, in-house budgets fluctuate, turnaround times get shorter, and you’ll soon be asked to explain your strategic approach. If asked to translate the rational language of business into the emotional language of design, where would you start?
In this two-part strategy session, Douglas will walk you through the framework to create your own template when developing the strategic context behind the creative execution.
Part 1 – Finding Inspiration in Order: Taken from his book Creative Strategy and the Business of Design, Douglas walks through implementing the Creative Strategy Framework, giving you a foundation to create concepts, write a brief, or defend your strategy during a pitch.
Part 2 – Communications Planning: This is the high-level deep dive for mid- to senior creatives who are in charge of an in-house department or ready to add another billable capability to their skill set.
Regardless of where you are in your career, join us for an introduction to left-brain business skills for right-brain creative thinkers. Enter curious and leave with tools that will help you deliver creativity that is on brand, on strategy, and on message.
About Douglas Davis
Brooklyn-based Douglas Davis, author of Creative Strategy and the Business of Design, is an associate professor in the Communication Design department at New York City College of Technology. Douglas was recently confirmed as the incoming Communication Design Department Chair. His approach to creativity combines right-brained creative problem-solving with left-brained strategic thinking. The unique mix of creative strategy, integrated marketing, and art direction is what Douglas brings into the classroom.
Douglas also serves as an advisory board member for Revolve Conference, and is Co-Chair of AIGA’s Diversity & Inclusion Initiative task force (as of June 1, 2018).