The Power of Video Marketing on a Budget

Good news! You don’t need a ton of fancy equipment and a huge budget to use video as a marketing tool. It’s an excellent way for nonprofits to tell their story.

Come hear from Jason Kirk, director of development and marketing for Palmetto Community Care, about how this organization uses video in its marketing efforts. Formerly Lowcountry AIDS Services, Palmetto Community Care uses video consistently in its marketing, creating a monthly educational video series and to promote its largest fundraiser, Charleston Beer Garden. Also presenting is Holly Fisher, CEO of Fisher Creative, which manages PR and social media marketing for Palmetto Community Care and other nonprofits and small businesses.

Jason and Holly will share how they’ve been able to make the most of video marketing through live streaming, simple editing programs and an iPhone and a tripod.

Coffee and pastries provided.