Assigning Meaning to Metrics in Email Marketing

Getting started in email marketing is easy, but improving your email marketing over time is tough. What are your email analytics really telling you? Learn to understand the numbers to gain valuable insight into what’s working and not working in your email marketing strategy.

You will learn:

• How to interpret open rates, click rates, bounce rates and unsubscribe rates
• List hygiene – what it is, why it matters, and how to keep your list sparkling clean
• Recommendations and best practices you can apply to see improvements in your metrics right away

This session will be presented by Kelly Nelson, marketing coordinator at the South Carolina Aquarium and president of the Charleston AMA. By implementing innovative strategies in email design, database management, content and automation, Kelly has turned the Aquarium’s email marketing channel into a critical revenue driver and an important source of brand awareness.

Coffee and bagels provided.