The Journey of Creating and Tracking a Campaign

Stuck on starting an effective marketing campaign? Or looking to run one but need to justify the effort to the powers that be? Do you know the right way to track campaign effectiveness to prove ROI? What happens to the people you thought were a good fit for your product or service but just aren’t engaging? If you’ve ever sat at your desk and asked yourself one of these questions – this Coffee Talk is for you. Join Neil Mammele, Director of Demand Generation at PlanSource, and Charlotte Woodward, Manager of Marketing at Vision2Systems, for a morning full of insight. You will learn:
How to get started with your “why”
What to do with high or low engaged contacts
How to track campaign effectiveness
What tools are out there that you could be using to automate more

Coffee and bagels provided. If you are no longer able to attend the event, please release your ticket so others can sign up! This series has been very popular and we want to make sure everyone gets to attend that is able to.